Hello! I’m Joep, a digital communications specialist based in Amsterdam, the Netherlands. Feel free to explore my website to learn more about my career path, portfolio and skills.
As a tech optimist, I am very enthusiastic about the opportunities that the digital age holds for us. While almost every sector is undergoing transformative changes, I find myself particularly captivated by the evolution of media and communication. My reasons are twofold. The first is the ever increasing global connectivity, which, despite its challenges, broadens our understanding of diverse worldviews. The second is the ever increasing availability of information and education, which fosters our personal development and improves societal well-being. For these reasons, I am confident that digital communications will be a meaningful and enjoyable career path for me.
Since the start of my career, I have crafted and published social media posts on a weekly basis. The examples below are a brief selection and do not include posts featuring colleagues or other individuals. While these were often the best-performing posts, I have chosen not to display their photos here.
I enjoy crafting mission and vision statements, defining brand values, and developing design and communication strategies that bring a brand’s identity to life. Over the years, I’ve developed and contributed to quite a few brand guides and communication plans, but due to confidentiality I can share only two examples here.
Researcher Sjoerd Bakker discusses the systemic transformations needed to combat the great challenges of our time
2023
Skills
Professional skills:
Web design
Website development
Content creation
Writing
Editing
Communication strategy
Brand strategy
Design strategy
Social media management
Digital publishing
Email communication
Paid digital marketing
Internal communication
Project management
Mentorship
Advanced technical skills:
Webflow
Google Analytics
Adobe Photoshop
Adobe Lightroom
Moosend
Mailchimp
Canva
Microsoft 365
Google Workspace
Intermediate technical skills:
Custom coding in HTML, CSS and JavaScript
Relume
WordPress
Adobe Premiere Pro
Adobe Illustrator
Figma
Zapier
Google Ads
Meta Ads Manager
AI tools I use for research, ideation and content optimization:
Google Gemini
Claude
Copilot
Career plan
In the coming years, I aim to deepen my expertise by working on diverse projects for multiple brands, advancing my technical skills, expanding my network and keeping up with industry trends. My long-term aspiration is to take on a senior role within a large and well-respected organization. In this role, I envision mentoring junior and medior professionals, and achieving organizational goals that contribute to societal well-being and progress.
Values at work
The way we work together matters just as much as the results we achieve. For me, it all starts with working as a team: building a sense of connection and sharing every success. I also believe enjoying the ride is essential: finding joy in the work itself and celebrating the victories along the way. And lastly, I really care about being kind: bringing politeness, warmth and empathy into my conversations and collaborations. When these values come together, a positive work atmosphere follows naturally.
Beyond work
When I’m not working, I enjoy spending time with those I hold dear, staying up to date with the news, learning new languages and exploring new places. Listening to podcasts and music, honing my cooking skills and taking fitness classes are also some of my favorite ways to unwind.